When I get asked about site builders, I have a pretty straight-forward response, that usually helps people understand:
I own a nail gun, lumber, and all the right tools for construction. Are you going to let me build you a house?
Sometimes it gets the point across, sometimes it doesn’t. But, like anything, they’re asking the question for a reason. Plus, it’s a legitimate question, and one that I thought could use some discussion. If you don’t care about discussions, just jump to the conclusion.
First, what is a website builder?
There are a ton of them out there, and new ones are popping up all the time. Sites like Squarespace, Wix, and the ever-popular GoDaddy Website Builder. You choose the template you like best, paste in your pictures and text, and voila! You have a website. It required no coding knowledge, and was inexpensive or even free.
The Pros: Cost. And, uh...yeah, that’s it.
So what are the cons? Think about it in terms of tools vs. skills. A website builder will give you all the right tools, but it doesn’t give you the skills to put them to use. You first reached out to a designer because you are not one, and you know that. But cost can be scary to a business that’s just starting out, which is why a lot of them consider the template route. But, before considering a website builder, consider this: